How to use Twitter for Social Media Marketing – Without Loosing Followers
You may have looked at social media marketing for Facebook and Pinterest. Now it’s Twitter’s turn. First a quick explanation – Wikipedia defines Twitter as “… an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets’. … Since its launch, Twitter has become one of the ten most visited websites on the Internet, and has been described as ‘the SMS of the Internet.’ Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.”
So here are some ideas you can use when using Twitter for your social media marketing.
Worthy Tweets Get Retweeted:As we have been saying all along, if you are a business owner, social media is all about viral marketing. You want to get your followers to do your marketing outreach for you. So make sure your tweet content and information that people will want to retweet to their followers. If you are not a huge brand, this may take some time, however it is well worth the effort in the long run. Anything that will spark people to promote you or your brand for you is pure gold.
Influencers Are Key:It is critical that you find out who the biggest influencers are in your space. There are twitter directories you can use to see who some of the most followed people are in your niche. If you concentrate your Twitter networking strategy to focus on engaging with people who have large followings you will benefit from their extended reach once they begin to engage with you as well.
Promotions, Prizes and Coupons:Everyone loves getting a special deal. Plan items that you can tweet to you followers that contain information about special deals, savings coupons, contests, even free stuff. It’s a great way to build excitement for your brand and to get people to retweet your tweets. The more you can do to increase your viral marketing potential, the better off you will be in the long run.
Look into Twitter’s Business Portal: If you are new to Twitter then Business.twitter.com should be one of the first places you visit when you go to the Twitter website. Business.twitter.com is a resource guide for businesses getting started on Twitter, or who want more ideas on what they can do with Twitter for their business. It is basically a “Twitter 101” that can answer lots of the most common questions businesses may have about Twitter.
Analyze Your Efforts: So once you have gotten your Twitter business account, figured out your strategy in using Twitter for business, and are off and tweeting, what’s next? Analytics! Like so many other things we spend a large amount of time getting our project up, running and launched, but then we ignore to check on how it is actually doing. Don’t let this be you. There are many FREE Twitter analytics tools available to let you track how your strategy is working. They can enable you to analyze your Twitter activity so you can get a good idea of what is working (and what is not working). With this power information you can tweak your Twitter usage and strategy to build a bigger group of followers and maximize your social media marketing effectiveness.