Know the search behavior of your users
Your first point of call here is Google’s own free Keyword Tool. This allows you to see search volumes of a specific keyword or phrase for ‘mobile’ and / or against ‘desktop’.
Become SEO friendly
Due to the recent updates known as Panda and Penguin if you haven’t started cleaning up your SEO then you really should have started, yesterday. Gaining good visibility within search engine rankings for mobile relies on solid SEO principles that good marketers will know and be practicing. Search results rely on a similar algorithm to desktop search, but there are some key features to help your website gain visibility.
Keyword Targeting: Identify and prioritise the search terms most commonly used on mobiles. Some of these are ‘Offers’, ‘Deals’ and ‘Sales’ with a local tag or brand name with a location.
Crawlability: If you have a mobile specific website then just like your desktop site, you should have a mobile specific sitemap. However if you are using ‘Progressive enhancement’ then this isn’t necessary.
Focus on your UX: Mobile users are on the go. They want speed and a smooth user experience. Always try to reduce load times. Looks at images and reduce them to reduce bandwidth you should also look at optimising code and content. Google recommends page load times of under 5 seconds and can (and most likely will) penalise slow loading websites.
Bid on Mobile PPC
Due to restraints on a mobile device paid ads are coming up stronger than organic listings; this is down to them receiving more prominence. A user will see five paid ads per search results page in Google. This is split two ads on top and three at the bottom of the page. Google AdWords allows businesses to specifically target mobile searchers. If you’re currently using Google AdWords to target desktop users, then expect to pay double for mobile ads to get to the first page of results. Remember you will be competing to get your ad into one of five ad spots, compared to ten on desktop.
Using these top three tips for optimising your website for mobile search, you will be heading in the right direction to being one step ahead of competitors.