Customer Analysis

When we look at who our clients potential customers are we look at different variables within their industry to help build the customer profile. This will display information on customer’s behaviors and where their likely to best target them;

  • Lifestyle
  • Demographics
  • Attitude to Technology

What do we look at to help fine tune your customer analysis?

We look at the following areas to determine this and give you the best possible results

  • Credit Card Purchases
  • Magazine Subscriptions
  • Loyalty Cards
  • Surveys

Customer Behaviour

In addition to defining your potential customers we will also look at their behaviours. This can be discovered through current CRM (Customer Relationship Management) systems that your business uses where you can filter by different variables.

With this information you will find it easier to plan your direct marketing campaigns and implement a better customer relationship management plan.

To find out more information and discuss how customer analysis can benefit your marketing campaigns, get in touch with the team.

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