Since Google released their latest algorithm updates, Panda (focusing on sites with poor quality or duplicate content) and Penguin (websites with poor backlink profiles) the way in which businesses look at their content plans has changed quite significantly.
Now there is planning. Planning to really engage with the customer. Now you must give them informative, engaging content which will not only work on strengthening your brand and attracting the correct websites who wish to reference you, but also increasing customer engagement.
This can be measured from anything to a re-tweet on Twitter, a newsletter sign up or a customer registering for or buying your product.
We work with our clients to deliver a strong and consistent content writing plan. This will include upcoming events within the industry that are relevant to you and can help show what your business has to offer. We plan from 1 month to a year noting events, industry news, product launches, seasonal content and daily articles to keep your customers returning to your business for rich information that customers will value and refer to you as their go to brand for the information they need and want to know about.
To find out how we can work with you on delivering a strong and consistent content plan, get in touch today