Category Archives: Marketing

  • big data for better marketing

    Stronger Data Creates Stronger Marketing Campaigns

    Identify relationships to better connect with your customers Data that displays your user data helps your brand to understand the customer’s journey. With this data you can see how the customer’s journey may influence their brand loyalty or buying decision. This will allow your brand to understand what processes to put in place to help […]

  • mobile search strategies

    Top 3 Tips for optimising Your Website For Mobile Search

    Know the search behavior of your users Your first point of call here is Google’s own free Keyword Tool. This allows you to see search volumes of a specific keyword or phrase for ‘mobile’ and / or against ‘desktop’. Become SEO friendly Due to the recent updates known as Panda and Penguin if you haven’t started cleaning […]

  • Optimising video content for YouTube channels

    Optimising Video Content & YouTube Channels

    A study on optimising your video content & YouTube channels 1. Overview Founded in February 2005, YouTube allows billions of people to discover watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspires others across the globe and acting as a distribution platform for original content creators and advertisers […]

  • 20 marketing mistakes to avoid

    Our Top 20 Marketing Mistakes to avoid

    20 Marketing Mistakes to avoid (Download the eBook) You’ve taken the time, effort and money to start your project. Now is the time you need to be careful, as making the wrong marketing decisions can have a huge reaction to your business and possibly not the reaction you were hoping for. 1. Forgetting market research Never guess […]

  • images

    How Important is Market Research

    How Important Is Market Research? Marketing research has become essential amongst marketers and businesses in order to be successful. Marye Tharp, senior lecturer at the University of Texas, said “Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.” She emphasizes the need to understand the […]

  • digital marketing

    Is your marketing campaign effective?

    Is Your Marketing Campaign Effective? Marketing is a philosophy and being able to differentiate yourself from the competition; to create a competitive edge can be difficult and time consuming. Target marketing is a technique that can add positive influence to a campaign attracting the right audience and allowing the correct message to be sent out. […]

  • effective marketing campaign

    How can you strengthen your Marketing Campaign

    How can you strengthen your Marketing Campaign The growth of the internet on a worldwide scale means that companies can no longer rely solely on press adverts, mail drops, word of mouth and flyers to form strong marketing campaigns.  Websites, social networks, search engine optimisation and forums are now all a key part of the […]

  • How to track your marketing campaign

    For a marketing strategy based on careful attention to detail and thorough research, the ability to effectively track campaigns is of paramount importance.  It signals to companies the Return On Investment (ROI) of specific campaigns, as well as providing valuable information about customer behaviour which can be used to inform and improve future marketing campaigns.  […]