Category Archives: Blog

  • big data for better marketing

    Stronger Data Creates Stronger Marketing Campaigns

    Identify relationships to better connect with your customers Data that displays your user data helps your brand to understand the customer’s journey. With this data you can see how the customer’s journey may influence their brand loyalty or buying decision. This will allow your brand to understand what processes to put in place to help […]

  • mobile search strategies

    Top 3 Tips for optimising Your Website For Mobile Search

    Know the search behavior of your users Your first point of call here is Google’s own free Keyword Tool. This allows you to see search volumes of a specific keyword or phrase for ‘mobile’ and / or against ‘desktop’. Become SEO friendly Due to the recent updates known as Panda and Penguin if you haven’t started cleaning […]

  • mobile vs responsive website design

    What Is Responsive Web Design And Why Should We Use It

    Due to the rapid growth of digital marketing and the introduction of various smart devices; mobiles, tablets, laptops the term ‘responsive design’ should be something you hear and read on a regular basis. Because of this growth, nothing is really future proof. We aren’t aware of the up-coming screen resolutions or what new device will be launched. […]

  • tips for creating good content

    Top 5 Tips To Creating Good Content

    There is so much out there on how to create good content. It involves lots of reading and we know that if you’re in the mindset of wanting to create good content, you don’t want to be bogged down with reading pages and pages of articles containing essays on this subject. So we have come […]

  • google-penguin-and-panda

    Importance Of Creating Good Content Copy For Your Website

    Due to Rap Genius having receiving a penalty from Google over Christmas, we have created this article to help guide you in the right direction on how best to create your website content to enhance user experience and not spam Google. This is in line with Google’s algorithim update known as Panda;  update aimed at all […]

  • SEO glossary seo terms

    SEO Glossary: Everything you need to know

    SEO (Search Engine Optimisation) can be quite confusing to those in the industry let alone those who are starting out or happen to hear some SEO jargon. So to help, we have devised this SEO glossary which displays popular terms and their meanings. Just scroll down to the letters you need help with and the […]

  • facebook good for business

    Is Facebook Good For Business?

    Facebook was created as a way for friends to stay in touch with each other. It has evolved to allow businesses to do the same with their customers. E-commerce transactions are known for their impersonal service and Facebook allows organisations to give their online customers a more friendly experience, similar to what they might have […]

  • Optimising video content for YouTube channels

    Optimising Video Content & YouTube Channels

    A study on optimising your video content & YouTube channels 1. Overview Founded in February 2005, YouTube allows billions of people to discover watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspires others across the globe and acting as a distribution platform for original content creators and advertisers […]

  • 20 marketing mistakes to avoid

    Our Top 20 Marketing Mistakes to avoid

    20 Marketing Mistakes to avoid (Download the eBook) You’ve taken the time, effort and money to start your project. Now is the time you need to be careful, as making the wrong marketing decisions can have a huge reaction to your business and possibly not the reaction you were hoping for. 1. Forgetting market research Never guess […]

  • how SEO can help small businesses

    How SEO increases your online awareness

    How SEO marketing can increase traffic to your website and online awareness of your company and how the use of local SEO can also help small businesses increase online awareness. Increasing consumer awareness of products and services has always been of vital importance to commercial success; even the most innovative business venture will be unable to succeed […]